MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on scheduled programming via public channels. In contrast, digital services operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and online content provid